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In App Store review — IsraelLive on the App Store — Israel
Pilates belongs to the people who teach it.
Flowe is where independent Pilates instructors run their practice, and where students find them. You book through Flowe. You pay your instructor directly. We never take a cut of the lesson.
0%
Flowe's cut of your lesson fee. Students settle with you directly — cash or Bit.
₪0
What a student pays to browse, get matched, book and review. Free, always.
E2E
Every direct message is encrypted on device. Not even we can read them.
Two sides, one room
A studio has a teacher and it has a class. So does Flowe.
The same app, entered from two doors. Pick the one you'd walk through.
Matched, not just listed
Six questions about your goals, level, budget and schedule. Flowe ranks instructors against your answers instead of showing you whoever paid most.
Book in a tap
Private, duet or group. Request a time, see spots left, join a waitlist, or set a standing weekly slot that just rolls forward.
Your practice, in view
Your week, your streak, the sessions you've done. Reviews you can only write for a class you actually attended.
Be findable
A real profile — your studio, your disciplines, your certifications, your lesson types and prices — in front of students already searching your neighbourhood.
Run your week
Weekly hours plus one-off overrides for the days you close. Accept or decline requests, run group rosters, keep a private client book with intake notes.
No-Show Shield
Publish your own cancellation window and fee. Late cancels and no-shows are tracked, tallied and owed — quietly, on your side only.
Out of Studio
Something comes up? Offer the session to trusted instructors nearby, award it to whoever claims it, and keep the client — instead of cancelling on them.
How it works
From "I want to start Pilates" to a booked class.
Five screens. No account for the first two — you can look around before you sign in.
01 — Arrive
Look before you sign in.
Browse instructors and read profiles as a guest. Sign in with Apple only when you want to book — one tap, no password, no email harvested.
02 — Match
Six questions, honestly answered.
Disciplines you want, your level, your budget in shekels, the times you can actually make. It runs on your phone and ranks real instructors against it.
03 — Discover
See who is genuinely close.
List or map, sorted by distance from you. Your location never leaves your device — the ranking happens locally.
04 — Book
Pick a lesson type and a time.
Private, duet or group, each with its own price, length and cancellation policy. Seats are held atomically, so two students can never take the same spot.
05 — Teach
The instructor's side of the same session.
Requests, today's schedule, this week's roster, earnings, your client book — the dashboard a self-employed teacher actually needs.
06 — Protect
And the part nobody else builds.
Attendance, late cancels, fees owed. Your policy, enforced by the app, settled between you and your client.
What it costs
We charge for being found. Never for teaching.
Flowe processes no payments and holds no lesson money. An instructor subscription buys visibility — nothing else.
Free
₪0
- Set up your studio, lesson types and weekly hours
- Take bookings and run group rosters
- Private client book and intake notes
- Encrypted messaging with your students
Flowe Visible
₪34.90 / month
- Appear in Discover and in student matches
- Host community events
- Hand off sessions with Out of Studio
- Everything in Free
Flowe Boost
₪109.90 / month
- Featured placement in Discover
- Post recruiting opportunities to other instructors
- Everything in Visible
Students pay Flowe nothing, ever. Lesson fees are settled directly between student and instructor, off the app, in cash or by Bit. Subscriptions are auto-renewing monthly and can be cancelled any time in your Apple ID settings.
The line
One movement at a time, in order.
Flowe is built the way a session is taught. Here is everything we intend to make, in the order we'll make it — and the condition each one waits on. Nothing starts until the thing before it is genuinely working, and "the code is finished" has never once counted as working.
01Now
Get the app live.
Flowe v1.0 goes to the App Store in Israel — iPhone, in English, Hebrew and Arabic, with both instructor subscriptions submitted alongside it.
Gate A stranger can download it from the App Store.
02Next
Prove the loop.
Ten instructors fully set up — profile complete, hours published, not merely registered. Real students booking real classes. Every complaint written down, because that list becomes the script for what comes after.
Gate Money has moved student → instructor, cleanly, more than once.
03Then
Flowe 101.
Short lessons that teach the app, inside the app — in the languages instructors actually teach in. Written from that complaint list, not from what we assume is confusing.
Gate A new instructor can get started without a phone call.
Flowe starts as an app. But this is only the beginning.
04Later
Flowe Education
Proper courses for instructors — the business of teaching, not another certification. Free lessons on YouTube for people who've never heard of us; the full course sold inside the app.
Not before Flowe 101 has taught the app to instructors who never phoned us.
05Later
Flowe Store
Women's sportswear in the brand's bronze and dusty rose. Printed to order, so nothing sits in a box — a handful of pieces, sized from real measurements, widened only when people ask.
Not before Education has buyers who found us on their own.
06Last
Flowe Club — Haifa
One building: a studio, a cafe, and the store with a door on the street. It is last on purpose. Everything above it is software that costs nothing to keep alive; a lease is a bill that arrives every month whether or not the app is working.
Not before Education and the store together produce predictable monthly revenue.
No dates. No promises. Come to the opening.
The opening — Haifa
An opening, not an announcement.
Fifty to a hundred people in one room: a handful of instructors and the students who train with them. It opens with a class, not a speech.
Ask for an invite →- A flow, togetherTwo or three instructors lead the room at once, side by side.
- Five minutes of talkingBoth founders, capped. That is the whole speech.
- Rotating mini-sessionsSmall groups move between teachers, ten minutes each, so students meet instructors they'd never have found.
- A demo stationThe app, live, with someone standing there to set you up on it.
- Food, and staying lateThe part that actually makes a community.
Early access
We're onboarding the first ten instructors by hand.
Personally — profile, hours, lesson types, your first bookings. You'll have our phone numbers. In exchange we want to hear every single thing that annoys you.
Taking classes rather than teaching them? Say so below and we'll tell you the moment it's live, plus when the opening is.
Straight answers
Questions people actually ask.
How does Flowe make money if it takes no commission?
Instructor subscriptions, and only those. Flowe Visible puts you in Discover; Flowe Boost adds featured placement and recruiting posts. Students pay us nothing, and lesson fees never pass through us.
So how do I pay for my class?
Directly to your instructor, off the app — cash or Bit, whatever the two of you agree. Flowe books the session and gets out of the way. Prepaid class packages work the same way: you pay your instructor, they grant the credits, and the app keeps the count.
Where is Flowe available?
Israel, on iPhone, at launch — the app is built around shekels and around the way Pilates is actually taught here. Interface in English, Hebrew and Arabic. Other countries and iPad come later, and only once the first market works.
Can you read my messages?
No. Direct messages are end-to-end encrypted on your device with keys that never leave it, so there is no version of your conversation we could hand over or read. The private clinical notes an instructor keeps on a client are held the same way.
What does an instructor have to publish?
Your studio location is public and exact — that is the point of a discovery app, and you choose whether to be listed at all. Students are not browsable: a student profile is only ever visible to an instructor they've actually booked with.
Is Flowe just an app?
No — the app is the first thing, not the whole thing. After it there is Flowe Education for instructors, a small apparel line, and eventually a club in Haifa with a studio, a cafe and a store in one building. None of it has a date, and none of it starts until the thing before it is genuinely working. The whole order is published above.
I run a studio with several teachers. Does that work?
Today Flowe is built around the individual instructor — each teacher keeps their own profile, hours and clients. Studios are on the list, after the loop above is proven. Write to us and tell us what you'd need.